What it is?
Live chat (wiki) – it’s a service which is connecting to websites and allows you to have dialogs with visitors in real time.
This is a popular solution and you most likely have seen different live chat widgets (appear for example at the right bottom edge), which are used by most online stores, banks and other websites.
The emergence of such services was the next step in the evolution of websites, replacing previous more inconvenient communication methods like email, skype, phone and others.
Feedback has always been one of the priority tasks and live chats allow to provide support, provide direct communication without leaving your website and without switching to other communication methods, which significantly saves visitors time and increases their loyalty.
Unlike, for example, groups on social networks, live chat allows you to have a dialogue directly on your website, so customers can get answers to questions of interest, for example, right at the time of placing an order or get advice that will help them to make a choice.
Live chat doesn’t require any additional actions from visitors, and this is precisely what makes this method of communication attractive to the end user.
What do visitors think about this?
According to a research from a Zendesk company it was this type of communication that turned out to be the most preferable and convenient from the point of view of a client – for 92% of all respondents, leaving behind other communication channels, such as using feedback forms, email, social networks (facebook, twitter).
In a research from Emarketer.com there is data that live chats provide an average of 38% of online sales.
ICMI discover, that website visitors which chat via live chat bring 4.5 times more profit than visitors who don’t.
Below we have given 5 reasons that will push you to connect an online consultant right now:
1. Individual approach
Live chat provides an individual approach and helps to get answers to questions without delay
2. Conversion increase
Simplifies the use of your website and improves the quality of a service, which leads to increase a conversion
3. Direct communication
Direct communication is necessary for most types of pages and is especially important for example landing pages.
4. Easy integration
Most services are integrated by simply adding a html code, regardless of a CMS or framework used.
5. Affordable tariffs
Most of live chats for a site include both a line of paid tariffs and free offers.
Summary
Use a chat or not it’s your decision, we recommend to you try it and are hoping that the article was useful to you.
If you want to see an example of what chat looks like for an operator – video review.
We also recommend trying live chat LightChat – for a quick start there is a free tariff – sign up.